About Rick Hunsicker
Rick Hunsicker is a leading national senior living sales, marketing, and customer service expert . He is known for his unique expertise in Sales, Marketing and Customer Service Support and Training, Sales & Marketing Leadership and Management, Strategic and Tactical Market Planning, Sales and Marketing Information Systems, and Corporate Sales & Marketing Department Organization and Development. He is also a gifted speaker, presenting to senior groups and industry professionals.
My Journey
New LifeAfter recovering from a heart transplant on New Year's Eve of 2007, I decided that the best contribution to enhance seniors' lifestyles across America would be to share my experience and successful track record with those who serve seniors in Senior Living communities across the country.
Residential Real EstateI began my career in residential real estate after graduating from UTEP in El Paso, Texas in 1973. In 1977, after 4 years of successful real estate sales at one of the leading Realtors in El Paso, I founded Hunsicker & Hunsicker, Inc. Realtors. This company grew to become the 3rd largest Realtor in El Paso.
Move into Senior LivingIn 1985, my family and I decided it was time to see the world, so we sold Hunsicker & Hunsicker and moved to Dallas, where I began my career in Senior Living.
Retirement Housing Transition Program I worked for over a year with a start-up company in senior living, then founded The Retirement Housing Transition Program for Equitable Relocation (purchased by Travelers Relocation). This division of Travelers Relocation provided relocation services for Senior Living communities to assist their residents in the process of selling their home and making the move to the community. The Trammel Crow Company of Dallas was the first of several clients in 1987.
Forum Group In 1988, one of the relocation clients, Forum Group, Inc., out of Indianapolis, recruited me to become a Regional Director of Sales serving Texas and New Mexico. At Forum Group, my responsibilities grew to include sales and marketing support for over 15 of Forum's upscale full-service rental retirement communities across the country.
Marriott Senior Living ServicesAfter an acquisition of Forum Group, I joined Marriott Senior Living Services and moved to headquarters in Washington, D.C. At Marriott, I provided management support for sales and marketing for many of Marriott's communities as Vice President of Sales. At any one time, I had up to 15 Regional Directors of Sales reporting to me. During my time at Marriott, they grew from about 18 to over 75 communities. I was involved in Marriott's CCRC's and Brighton Gardens.
Greystone CommunitiesIn July 2001, I was recruited by Greystone Communities as Vice President of Marketing. My role was to help Greystone reorganize and grow its Marketing Department. After two years of significant growth, I was promoted to Corporate Vice President of Marketing. During my time there, Greystone's communities grew from about 30 to over 60 active client accounts.
Hunsicker ConsultingIn January 2007, my heart condition forced me to leave Greystone and wait for a heart transplant. After about 11 months of waiting for the new heart, it finally came on New Year's Eve of 2007. I had a year to ponder my future after the transplant. My dream of forming Hunsicker Consulting has become a reality.
Now, I am here to serve you with a new strong heart, and the wisdom and experience of over 25 years in Senior Living sales, marketing, and customer service. I have worked with over 150 communities and am here to help you in any way I can.
If you have a question, please don’t hesitate to
contact me personally or if you would like more information, please
contact us and let us know how we can be of service to you.